Sex sells

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Sex still sells. That's the conclusion of new research that finds ads featuring sex are on the rise, so to speak. The study, from the University of. The adage "sex sells" has guided the advertising world for centuries. Back in , a naked "maiden" adorned the packaging of Pearl Tobacco. The subject of sex in advertising comes up with clients and students all the time. Many believe that sex sells even though there are numerous.

So, as I explore this relationship between advertising and sex and ultimately answer the question of whether or not sex sells, I hope to remain. Katy Perry and Madonna posed on the cover of the summer issue of V magazine for a “bondage-themed” photo shoot for photographer Steven. So, as I explore this relationship between advertising and sex and ultimately answer the question of whether or not sex sells, I hope to remain.

Looks like sex doesn't sell. A new study suggests that the age-old ad adage is actually turning shoppers off. University of Illinois researchers. Looks like sex doesn't sell. A new study suggests that the age-old ad adage is actually turning shoppers off. University of Illinois researchers. Katy Perry and Madonna posed on the cover of the summer issue of V magazine for a “bondage-themed” photo shoot for photographer Steven.






But does it sex The researchers looked at past experiments sells which participants reported on their memory of, attitudes toward, and intentions to buy products after they were shown ads in print, billboards, posters, Sells, or video that may have played elsewhere, like online. The ads sells connect with some participants. Men, on average, liked the ads with sexual appeals. The women studied did not.

Another sdx sexby researchers at Ohio Sex University, found brands sells used sex in their ads—from sex models to showing actual sex organs—were viewed less favorably than brands that ran neutral ads. Brands appear to be taking note, too. Init traded sells women for puppies in an unaired big-game spot. It was pulled over an entirely different controversy. But sex everyone got the memo.

Food-delivery startup Postmates recently sex a campaign that would be sflls as provocative at best. Unfortunately, that food appears to be bleeding salmon sells chucked-up avocado toast. Are you hungry now? Skip to navigation Skip to content.

Sex in advertising is a practice even more frowned upon than just strictly sex itself. It is viewed as being dirty, manipulative and perhaps a low blow to modern society pun very much intended. And now, more than ever before, this relationship has become strained due to a growing popularity in feminist movements and an increasing awareness of the inequality that women face on a day to day basis.

So, as I explore this relationship between advertising and sex and ultimately answer the question of whether or not sex sells, I hope to remain very respectful of this growing awareness, that I must say, is very much past due.

Whether you're in advertising or not, everyone is familiar with the phrase, "sex sells". And, while Diesel was by no means the first brand to pair advertising and sex, they did set the advertising world on fire back in after crafting an ad out of this age-old saying. In their campaign, " Sex Sells, unfortunately we sell jeans ", they photographed attractive men and women splayed out sexually on leather couches and worn bed comforters.

While I'm not sure how many jeans the campaign actually sold, it certainly raised brand awareness for Diesel after going viral on the internet. Diesel was obviously not the first brand to toy with this advertising and sex strategy.

Historians believe the first to test the waters with this concept was Pearl Tabacco back in After featuring a naked woman on its packaging, the rest was history. Since Pearl, thousands and thousands of brands have followed suit. But, perhaps, the first name that comes to mind when we look at sex in advertising is Calvin Klein —— a clothing brand that is just as much about sex as it is the actual clothing itself.

And, while one could certainly argue that Calvin Klein has pushed the limits from time to time, no one can argue with their success.

Which, raises another question The short answer is yes, sex sells. We as humans crave sex. And, while I don't think all of us constantly walk around fantasizing over what we can fornicate with next, research says otherwise.

According to a study published in The Journal of Sex Research , men on average think about sex 19 times per day, whereas women think about sex 10 times per day.

Regardless of where you fall on this spectrum, thinking about sex 10 to 19 times per day is a significant enough number that it would tickle an advertisers interest. Now, one could argue that these songs were simply the best songs out at the time I think sex sells. I think sex sells music. I think sex sells clothing. I think sex sells supplements. I think sex sells beauty products.

And, I think sex sells much much more. And, while some might argue that the whole sex in advertising strategy is generally targeted towards men and doesn't work as well on women —— books like Fifty Shades of Grey which sold million copies around the world say otherwise.

So, the bottom line is that sex sells and it always will sell. But, I think there is a right and a wrong way to pair advertising and sex. And, in addition, I think there are right and wrong products to pair advertising and sex with.

Below, I will be highlighting a handful of examples of sex in advertising. Some have done the deed well. Some, not so much. I'm an optimist, so I will begin with the good. And, while I don't think all of us constantly walk around fantasizing over what we can fornicate with next, research says otherwise.

According to a study published in The Journal of Sex Research , men on average think about sex 19 times per day, whereas women think about sex 10 times per day. Regardless of where you fall on this spectrum, thinking about sex 10 to 19 times per day is a significant enough number that it would tickle an advertisers interest. Now, one could argue that these songs were simply the best songs out at the time I think sex sells. I think sex sells music. I think sex sells clothing. I think sex sells supplements.

I think sex sells beauty products. And, I think sex sells much much more. And, while some might argue that the whole sex in advertising strategy is generally targeted towards men and doesn't work as well on women —— books like Fifty Shades of Grey which sold million copies around the world say otherwise.

So, the bottom line is that sex sells and it always will sell. But, I think there is a right and a wrong way to pair advertising and sex. And, in addition, I think there are right and wrong products to pair advertising and sex with. Below, I will be highlighting a handful of examples of sex in advertising.

Some have done the deed well. Some, not so much. I'm an optimist, so I will begin with the good. However, I must say, I was disappointed at how difficult it was to track down examples of sex in advertising done well. While most of the advertisements out there feel like bad sex jokes told on the golf course, there are a few good examples we can pull from.

I find the above Durex advertisement to be great. It's funny, light-hearted and a nice reminder to wear protection or suffer the consequences. Durex obviously incorporates sex in their advertising But, I think this is an example of doing advertising and sex the right way. This is another example of sex in advertising done well. It's a subtle message to relationships suffering from erectile dysfunction that they can bring an element of spontaneity back into their sex lives. You'll notice it doesn't make the woman out to be an object.

It presents more of a subtle message, "Remember when you two used to have sex all over the place? You can do that again. Hedkandi is a very small brand that from the look of this ad understands it's audience well. I find this advertisement to be a refreshing take on many that we see in the beauty space. It sexually and provocatively states, "Look your best for you.

I think many of the advertisements we see in the beauty space utilize sex to pressure women and men to look their best for the wrong reasons. Take another look at the above ad —— notice there aren't a bunch of men and women featured in the distance starring seductively at her. It's just her, alone, in a bathroom It was pulled over an entirely different controversy.

But not everyone got the memo. Food-delivery startup Postmates recently launched a campaign that would be described as provocative at best. Unfortunately, that food appears to be bleeding salmon and chucked-up avocado toast.